Articles on app analytics — AppMetrica

Note: This post is a snippet from AppMetrica's "5 Essential Metrics Guide" downloadable guide. To gain a deeper understanding of each metric, including how to measure it and why it’s essential to track, download the complete guide here.

Whatever app analytics tool you’re using (if you’re still choosing, check out our guide for choosing an app analytics tool), it’s not as much about the tool itself, but how you use it. Here, we’ll discuss how you can use app analytics tools to increase your app’s retention and engagement.

AppMetrica’s interface has undergone major changes. We have made visual and functional updates to the reports: for example, we’ve added new data filters and groupings, as well as improved visualization. Let’s see what exactly has changed.

Are you sure your app is safe from fraudsters? If yes, we’re taking our hat off to you! If not, see whether you are following our nine tips below to ensure your data and money are safe.

But first, let’s see why app security is essential.

A significant number of players of IndieZ’s games were dropping off, but the team couldn’t pinpoint the reason. We have talked to the CEO of IndieZ, Lan Nguyen, and he shared his case with us.

Monitor your key app metrics with AppMetrica’s new powerful feature

It’s easy to get overwhelmed in the vast sea of product analytics, but knowing what data is most valuable for your company can chart the course to success.

Discover how to harness the power of your app analytics platform in this comprehensive 7-step guide.

Monitoring and improving churn rates is especially important for subscription apps since your revenue directly depends on how many users re-subscribe and continue using your app. Simply put, the lower your churn rate, the more potential revenue you will get from subscriptions.

There are many metrics, like install-to-purchase conversions, retention, or ARPU. You might know how to count these, but choosing the right one to make business growth decisions is tougher.

In this post, learn how to choose the metrics you need to drive growth for your mobile app. You’ll also see some tips on selecting an app analytics tool to track your metrics.