Articles on app analytics — AppMetrica

Note: This post is a snippet from AppMetrica's "5 Essential Metrics Guide" downloadable guide. To gain a deeper understanding of each metric, including how to measure it and why it’s essential to track, download the complete guide here.

It’s easy to get overwhelmed in the vast sea of product analytics, but knowing what data is most valuable for your company can chart the course to success.

Discover how to harness the power of your app analytics platform in this comprehensive 7-step guide.

There are many metrics, like install-to-purchase conversions, retention, or ARPU. You might know how to count these, but choosing the right one to make business growth decisions is tougher.

In this post, learn how to choose the metrics you need to drive growth for your mobile app. You’ll also see some tips on selecting an app analytics tool to track your metrics.

When it comes to product analytics, it is not always obvious which metrics the app owner should monitor to grow their mobile app business. Sophisticated app analytics solutions offer a wide range of parameters. In this guide we’ll focus on growth hacking strategies, metrics and features you can use to save money and identify growth opportunities.

It’s hard to find a UA manager working on a fixed schedule. We often see them tracking their spending while eating dinner or doing daily chores. It can be stressful without an easy way to track ongoing marketing campaigns.

In this article, we will ask questions to help you choose the right mobile measurement partner (MMP). Making the correct choice will help you save time, work while on the go, and manage your UА channels effectively.

The success of any app depends on a variety of factors, some of which are hard or impossible to track manually — this is where mobile app analytics come in handy. Such software allows you to track an extensive number of metrics, which can help you improve your app’s performance, customer service and user engagement.

Mobile apps have become integral to our daily lives, offering a myriad of functionalities right at our fingertips. This surge in mobile application usage has spurred the need for sophisticated analytics solutions, which are vital for understanding and enhancing the user experience.

The X5 Tech team, which is responsible for analytics at the major retail chain Pyaterochka’s app, shares their experience on selecting the right tracker, framework, markup architecture, preparing rules, and compiling vocabularies.