Articles on app analytics — AppMetrica

Are you using the monetization analytic to its full potential? In this article we explain how you can leverage ad revenue data in different AppMetrica reports to get a full picture of how well you’re monetizing your app.

Spoiler: with AppMetrica, you can have both! Integrate AppMetrica to your BI system for comprehensive data analysis.

App analytics is essential for any app but can be expensive. Small companies may find it challenging to choose a tool that won’t exceed their budget.

If you want your app to grow without wasting your marketing budget, you need to calculate the customer Lifetime Value (LTV). The tricky thing here is to make sure you measure it the right way.

Let’s first define LTV and check for calculation errors that might be holding you back from your competitors. Once that is clear, we’ll explore ways to boost your LTV.

In this article, we’ll help you decide what engagement metrics you need to track to maximize your app’s growth, whether you have a gaming, a subscription-based, or an e-commerce app.

Whatever app analytics tool you’re using (if you’re still choosing, check out our guide for choosing an app analytics tool), it’s not as much about the tool itself, but how you use it. Here, we’ll discuss how you can use app analytics tools to increase your app’s retention and engagement.

Are you sure your app is safe from fraudsters? If yes, we’re taking our hat off to you! If not, see whether you are following our nine tips below to ensure your data and money are safe.

But first, let’s see why app security is essential.

If you’re in the app business, you know that publishing a subscription-based app is just the first step in a long journey to monetization.

To attract users, convince them to subscribe, and then re-subscribe, you need to make sure their user journey and app experience are as seamless as possible. Fortunately, there are solutions designed specifically for marketing your subscription-based app.

Think of a time when your key metrics kept stalling for no obvious reason, despite your tireless efforts to grow them. What did you do?

Well, it’s happened to the best of us. Chances are, you’ve launched a search party for unidentified bugs or traces of fraud, checked the latest feature releases or just wandered aimlessly, looking for anomalies in your data.

No matter the scenario, searching for a problem without considering the whole picture — from code bugs to UA fraud — becomes a recipe for making uninformed decisions. In order to find the source of the problem, it’s important to evaluate all aspects of your app’s lifecycle.