8 questions to help UA managers choose the right mobile marketing analytics tools

It’s hard to find a UA manager working on a fixed schedule. We often see them tracking their spending while eating dinner or doing daily chores. It can be stressful without an easy way to track ongoing marketing campaigns.

In this article, we will ask questions to help you choose the right mobile measurement partner (MMP). Making the correct choice will help you save time, work while on the go, and manage your UА channels effectively.

Question 1: Does it support the UA channels you’re planning to use?

Create a list of UA channels you use (or plan to use) for your acquisition campaigns. First, add UA channels you’re already using. Then, add channels you might use in the future. Your company will grow, and knowing if your MMP will serve your needs in the long run is crucial.

Question 2: Can you use it on the go?

UA managers need to see changes as soon as possible. Choose an MMP with a mobile app to track your campaigns in real time. This way, you’ll be able to make sure you spend money effectively wherever you are.

Question 3: Does it help you spend money more cost-efficiently?

Refer to this table of the most-used features to choose a MMP that will help you optimize your spending.

Question 4: Does it support the latest app store marketing requirements?

The world of mobile apps is constantly changing. This means you must adapt quickly to the changes Google Play and Apple App Store make. Make sure your MMP helps you in this journey, updating its features to the new circumstances.

Here are the two latest requirements your MMP should support:/

Question 5: Is it easy to use?

The easier it is to use your MMP, the quicker you can analyze your campaigns. We recommend using an MMP that offers a free trial. This way, you can test how convenient the platform is for you and your team.

Question 6: How does it help prevent ad fraud?

Fraud is a massive issue for UA managers. Fraudsters raise your spending by attributing their revenue to themselves. They do this using different strategies like click flood or fake publisher activity. The worst part here is not seeing your money was stolen in the first place.

Question 7: Does it let you work in a team?

Your MMPs should assist your team in collaborating, supporting various user roles, and efficiently managing campaigns for agencies. We recommend working with MMPs that are helpful for multiple team members, from product managers to analysts.

Question 8: How much does it cost?

Last but not least, your job is to make sure your spending is as cost-efficient as possible. Do the same when choosing your MMP — select the one with the features you need for a price that won’t exceed your budget.