Articles on app analytics — AppMetrica

If you’re in the app business, you know that publishing a subscription-based app is just the first step in a long journey to monetization.

To attract users, convince them to subscribe, and then re-subscribe, you need to make sure their user journey and app experience are as seamless as possible. Fortunately, there are solutions designed specifically for marketing your subscription-based app.

Think of a time when your key metrics kept stalling for no obvious reason, despite your tireless efforts to grow them. What did you do?

Well, it’s happened to the best of us. Chances are, you’ve launched a search party for unidentified bugs or traces of fraud, checked the latest feature releases or just wandered aimlessly, looking for anomalies in your data.

No matter the scenario, searching for a problem without considering the whole picture — from code bugs to UA fraud — becomes a recipe for making uninformed decisions. In order to find the source of the problem, it’s important to evaluate all aspects of your app’s lifecycle.

Having a reliable, yet affordable app analytics platform is crucial for a growing company. That’s why Red Circle chose AppMetrica as its go-to solution for accurate insights about their new app features and personalization. Learn how the team used AppMetrica to learn more about its audience and grow its revenue.

Auto.ru, a major online car seller, was looking for a way to optimize its mobile ad campaigns by attracting more high-value users without increasing its marketing budget.

Learn how they used LTV Predictions in AppMetrica to find a target audience with the best lifetime value and optimize their campaigns to double its revenue without changing the budget.

Remember the days when you were choosing the right app analytics platform for your company? Perhaps you felt lost in the vast sea of solutions available on the market … or maybe you simply didn’t know where to get started. By the way, thank you for choosing AppMetrica at the end of the day :)

In a quest to increase user engagement, the teams at Yandex Games and AppMetrica developed a predictive analytics tool that forecasts user engagement and gauges its impact on future revenue growth. Learn about the collaboration’s incredible results in this case study.

Step by step instructions on how to use AppMetrica’s new predictive feature to optimize campaigns and minimize user churn

• How to set up LTV and Churn Predictions in your AppMetrica account
• About LTV and Churn Predictions
• How to segment users based on top LTV and Churn probability events
• How to determine the profit of top LTV users
• How to send postbacks to your ad network and optimize campaigns based on top LTV
• How to segment users based on Churn probability
• How to minimize user churn and re-engage users with high churn probability
• How to set up integrations with Adjust, AppsFlyer, ad networks and other solutions

AppMetrica’s new LTV and Churn Predictions feature empowers mobile app user acquisition and product managers with fast insights about app users, their lifetime value and churn probability from Day 1 of launching your campaign and getting the first app installations.

When it comes to product analytics, it is not always obvious which metrics the app owner should monitor to grow their mobile app business. Sophisticated app analytics solutions offer a wide range of parameters. In this guide we’ll focus on growth hacking strategies, metrics and features you can use to save money and identify growth opportunities.