Keep your finger on the pulse with AppMetrica Insights
Monitor your key app metrics with AppMetrica’s new powerful feature
Insights is a new powerful feature in AppMetrica that automatically analyzes your app’s key metrics, identifies meaningful changes, and displays notifications with updates right in your interface.
Insights helps you focus on the most important updates about your app. You no longer need to switch between dozens of reports to monitor your app’s performance after a new release, during busy seasons, or when assessing the impact of optimizations like adding a new traffic source.
How does it work?
Insights monitor your key app metrics for any changes and highlight the results in a timely pop-up notification directly in your interface. If you want more details on the data, you can click on the button in the pop-up and go directly to the report in question.
You can also find a detailed list of all identified insights within a chosen period in the Insights report, located in the left-hand menu.
Types of insights
Currently, AppMetrica offers six key insights:
1. Changes in Timespent per user in new app versions
This insight tracks whether the average timespent per user per day has increased or decreased in your new app versions.
2. Changes in the share of paying users
This insight alerts you to notable changes in the percentage of users who make in-app purchases each day. It’s designed to detect meaningful shifts, not minor fluctuations.
3. Weekly sticky factor:
In short, this will show you your DAU to WAU / WAU to MAU ratio. Based on this data, you can conclude whether your users are using your app less or more frequently, on average.
4. eCommerce ARPPU
The ARPPU stands for Average Revenue per Paying User. This update for eCommerce apps will keep you in the loop on how much revenue your paying users are bringing in.
5. Ad ARPWAU
This metric shows the average ad revenue per weekly active user for apps that monetize through ads.
6. InApp ARPPU
This metric highlights the revenue per paying user within your app.
An insight notification includes information on:
- What changed
- In what date range
- In what user segment
- By how much in % or an absolute number
If an insight is connected to a report, it also includes a click-through link to that report.
Why use Insights?
Insights is a valuable tool for all AppMetrica users. It’s designed to simplify app monitoring, saving you time and ensuring you never miss critical changes in your app’s key metrics.
You’ll find Insights most helpful
- If you’re new to app analytics and unsure which metrics to track.
- If you want a simple way to keep an eye on your app’s performance without getting lost in complex reports.
- When launching new app versions or features.
How to use this data:
By default, insights are displayed to users with the following roles
- App owner
- Read/edit
- Read only
If you haven’t noticed any notifications, then there were most likely no significant changes detected in your app’s metrics or they flattened out over time
Make a suggestion
If you want to track changes for other metrics or have any feedback on how we could improve the functionality, please share your ideas with us
If you didn’t find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.
