Articles on app analytics — AppMetrica

Appsulove is a major mobile developer and publisher. The team comprises experienced product managers and analysts who track and optimize the company’s large portfolio of apps.

It’s hard to find a UA manager working on a fixed schedule. We often see them tracking their spending while eating dinner or doing daily chores. It can be stressful without an easy way to track ongoing marketing campaigns.

In this article, we will ask questions to help you choose the right mobile measurement partner (MMP). Making the correct choice will help you save time, work while on the go, and manage your UА channels effectively.

The success of any app depends on a variety of factors, some of which are hard or impossible to track manually — this is where mobile app analytics come in handy. Such software allows you to track an extensive number of metrics, which can help you improve your app’s performance, customer service and user engagement.

Embarking on a journey of evolution, A1Apps, an app developer with a portfolio of 20+ applications, shifted its monetization strategy from in-app ads to subscription-based monetization.

Find out how A1Apps approached the changes and why they chose AppMetrica as its primary mobile marketing and product analytics partner.

AppMetrica just passed the annual ISO 27001 audit, which means we fully comply with international information security standards. ISO 27001 is an international standard that specifies requirements for an information security management system (ISMS). It outlines how companies should structure their security protocols and what controls should be used.

Mobile apps have become integral to our daily lives, offering a myriad of functionalities right at our fingertips. This surge in mobile application usage has spurred the need for sophisticated analytics solutions, which are vital for understanding and enhancing the user experience.

The X5 Tech team, which is responsible for analytics at the major retail chain Pyaterochka’s app, shares their experience on selecting the right tracker, framework, markup architecture, preparing rules, and compiling vocabularies.

When your company is small, knowing where every dollar goes is essential. Your mistakes can be too expensive to afford. See how Multicast Games made outstanding results despite limited resources.

As mobile devices become more and more prevalent, so does mobile app fraud. The increasing complexity of mobile devices also makes it harder to detect fake installs, clicks and impressions. How can advertisers protect themselves from losing money to fraud?