Full access to app analytics for Yandex Advertising Network partners with apps

AppMetrica helps app developers get a full picture of how ads affect the key metrics and revenue of their apps. Now, if developers are using the Yandex Advertising Network or Adfox to place ads, they can connect to an app analytics platform in just a few clicks and gain deeper insights into their app’s performance.

What’s new for developers

For those using the Yandex Advertising Network, accessing advanced ad analytics in AppMetrica is now simpler, without the need for any additional integrations.

AppMetrica automatically gathers key app usage data through various types of auto-events, so developers don’t have to configure anything manually—all events are tracked automatically, providing insights without extra effort.

For Yandex Advertising Network partners who aren’t using AppMetrica

If you’re an app owner or developer, you can get a detailed look at how well your ads are monetizing across different metrics, like:

• App versions or sessions
• ARPDAU or ARPWAU
• Ad impressions
• Ad clicks
• Ad revenue

Ad revenue postbacks

Apps with ad-based monetization can now send their revenue data directly to platforms like Yandex Direct, IronSource, or Applovin. Yandex Advertising Network automatically imports this data into AppMetrica with no extra coding required, simplifying the process for developers.

This data will help you not only evaluate how well your app’s ad monetization is working, but also optimize your acquisition strategy and attract better-quality traffic.

For app owners using Adfox but who haven’t tried AppMetrica yet

If you’re using Adfox, you can now easily tap into advanced ad data with AppMetrica and keep a close eye on how your ads are performing.

You’ll be able to track things like:

• Ad block fill rates and visibility
• Banner CTR
• The percentage of users interacting with banners
• The number of interactions with banners in specific campaigns

For app owners already using Yandex Advertising Network and AppMetrica

App owners already using both Yandex Advertising Network and AppMetrica now have access to even more insights, including new data on ad impressions, clicks, and the revenue generated by their ad units. All of this data is tracked automatically and displayed directly in the interface, allowing for easy review in the Events and Revenue reports. Additionally, data can be downloaded in any format suitable for integration with other tools.

New events in AppMetrica:

Additionally, if you’re already sharing your ad revenue data with AppMetrica and analyzing it there, you can now send that data to your ad platform, such as Yandex Direct, IronSource, or Applovin.

How to get more data in AppMetrica

If you’re not using AppMetrica yet:

1. Sign up for the service using the same login you use for Yandex Advertising Network or Adfox.
    
2. Complete your profile.
    
3. Link your monetized apps that use Yandex Advertising Network with AppMetrica.
    
4. Add your app.
    
5. That’s it! Within a few minutes, data from your selected apps will start flowing into AppMetrica.
 

If you’re already using AppMetrica, you don’t need to do anything extra—your data will show up automatically.

What data you’ll see in reports and how to use It

Once connected, AppMetrica will prompt you to merge your iOS and Android app versions into one, separating them from test versions. A few minutes after saving your settings, you’ll start seeing new data about your app.

Q&A

• Is Yandex Advertising Network data now automatically available in AppMetrica?

If you’re already using AppMetrica, you’ll start seeing additional events in your stats. If not, you’ll need to sign up first—once that’s done, data will start being collected. Remember, AppMetrica only works with your app’s data with the owner’s consent.

• What if I already have analytics set up and don’t need the extra features?

You can disable the collection and display of ad-related events in the Yandex Advertising Network or directly in the AppMetrica interface.

• Do I need to update my app or change the code for AppMetrica to work?

No need for major changes. If you’re already using Yandex Advertising Network and want to enhance your app’s analytics, just update the SDK to version 7.5.0 for Android or 7.6.0 for iOS and complete a quick onboarding process on the AppMetrica website.

• Will this new solution affect my app’s performance?

No, installing AppMetrica won’t impact your app’s speed or size. Yandex Advertising Network has been using some AppMetrica technologies already, and now it simply unlocks more advanced analytics for you.

• What data will be available once I connect AppMetrica?

All Yandex Advertising Network users will get easy access to AppMetrica’s full range of features, including advanced ad analytics. The data will appear after you sign up with AppMetrica and will only be available for the latest SDK versions—7.5.0 for Android and 7.6.0 for iOS.

• If I already have AppMetrica connected, will anything change?

Yes, you’ll see new data on ad impressions, clicks, and the revenue generated by your ad units. Plus, apps with ad monetization can now send their revenue data to ad platforms like Yandex Direct, IronSource, Applovin, and others.