The better you know your audience, the more effectively you can work with it. AppMetrica is a free tool that collects real-time data on where your mobile app’s users come from, how they use your app, and any crashes or errors that might occur.
Track all sources of traffic – whether from websites, mailing lists, QR codes, or advertising. AppMetrica already works with some major advertising networks, but if you need one that isn’t yet participating, send us a request.
Analyse audience retention; evaluate efficacy of ad campaigns and new releases. AppMetrica provides cohort reports by installation date, and further segments it by traffic source, app version and other filters.
If the list of advertising networks does not include those that you need, or you would like to bring traffic from your own platform, you can independently connect them via the tracker interface.
This function allows you to send your partners the parameters of effective installs and events in real time – and instantly optimize CPI and CPA campaigns.
Configure the tracker so that users who have already installed an app will go straight to it and not the store when they click an ad link. Deeplinking can also be used for customer re-engagement campaigns.