Testing attribution
To make sure that the tracking is set up correctly, test the attribution work before launching the ad campaign.
For more information about attribution, see Attributing app installs.
The section below describes the steps of testing the attribution:
Step 1. Add a test device
AppMetrica attributes the install of an application to a partner only once, if it is installed on the same device. All the subsequent installs of the app are registered as organic.
But for a test device, AppMetrica always registers all installs as new and attributes them to the partner. Thus, to test attribution, you need to add a test device.
- Log in and select your app from the list.
- In the upper-left corner, click.
- Enable Attribution testing.
- In the AppMetrica interface, open.
Specify Device name, ID and choose type ID from the drop-down list: Apple IDFA, Google AID or Windows AID.
- Install the AppMetrica app on the test device.
- Log in and select your app from the list.
- In the upper-left corner, click.
- The Google AID is shown in the AID field. Enter it in the AppMetrica web interface.
- Install the AppMetrica app on the test device.
- Log in and select your app from the list.
- In the upper-left corner, click.
- The Apple IDFA is shown in the IDFA field. Enter it in the AppMetrica web interface.
- Install the AppMetrica Identifiers app on a test device.
- Launch the app and copy the ID.
How to get the Google AIDNote. You can enable attribution testing in the AppMetrica app. To do this, enable Attribution testing.How to get the Apple IDFANote. You can enable attribution testing in the AppMetrica app. To do this, enable Attribution testing.How to get the Windows AID- In the Purpose field, select Reattribution and click Add.
Don't forget to disable the reattribution option after testing.
Step 2. Click the tracking URL and install the app
To test the tracker, open the tracking URL on the test device.
- In the upper-left corner, click.
- Select the tracker you created. If there isn't a tracker, create one. For more information, see Creating a tracker.
- Click Open tracking link.
- Install the app from the app store and launch it. After the start, use the app for a few seconds.
- Send the tracking URL to the test device. For example:
- Save the tracking URL in notes;
- Send the tracking URL to the device via email;
(recommended) Put the tracking URL on a static web page. In this case, the rel attribute of the HTML link should not contain
noopener noreferrer
value.
Attention. Don't use messengers to send tracking URL. Some messengers can remove AppMetrica redirects and send users directly to the app store. In AppMetrica, attribution does not work without redirects. - Click the tracking URL.
- Install the app from the app store and launch it. After the start, use the app for a few seconds.
Step 3. Make sure the installation appeared in the report
The installation appears in a report in 5 minutes after the app is launched. You can view information about installations:
- In the upper-left corner, click.
- Select the tracker that you are testing attribution for.
- Click Open report for this tracker.
- Make sure that the number of installations for your tracker has changed.
- Open the User Acquisition report.
- Select the tracker that you are testing attribution for.
- Make sure that the number of installations for your tracker has changed.