Plans

You can start using AppMetrica for free: new clients automatically receive the Free plan. If you need higher limits or paid tools, you can upgrade at any time without reinstalling the SDK or moving your data.

You choose a plan for the entire organization, not for individual apps. Plan limits apply across all apps within your organization, and only its owner can activate or change the plan.

Plan

Best for

Important considerations

Free

Getting started, or for small and medium-sized apps.

No fees.

Standard reports and API access, custom events, push campaigns, A/B experiments and flag configuration, Logs API and Data Stream API, analysis of all Revenue types, in-app subscription tracking.

Purchasing additional tools or extending limits isn't available for this plan.

Custom

Organizations that need one or two paid tools or a higher limit.

Same features as the Basic plan, plus the option to purchase specific tools you need and extend individual limits.

Final cost depends on your selected options.

Pro

Large apps and teams with high workloads.

Offers extended limits and all features, including LTV and Churn predictions, as well as personal support via a dedicated chat.

For specific limits, prices, and a cost calculator, see our pages on payments in rubles and payments in other currencies.

When the Free plan isn't enough

Signs that suggest you should consider upgrading your plan:

  • You've hit the limit for custom events or data export via the Data Stream API.

  • You need LTV and Churn predictions, which are only available on the Pro plan.

  • You need more simultaneous A/B experiments, workspaces, or saved reports than what is provided on the Free plan.

  • Your team requires dedicated support, not just a feedback form.

Paying via an agency

Paying for AppMetrica directly isn't your only option.Certified resellers are experienced mobile analytics partners who can help you purchase and activate the service.

This option is convenient if:

  • You're already working with an advertising agency and want to handle all payments through a single contract.
  • Your internal processes make entering into a direct contract too time-consuming or inconvenient.
  • You need help not only with payment, but also with implementation, such as setting up tracking, defining events, and generating reports.