User Acquisition

The User Acquisition report displays statistics on app install sources. You can select specific users for the report using segmentation.

Report period

The User Acquisition report works with user cohorts: when you select the report period it displays installations of this period, but all metrics of the specified user cohort are displayed since the app installed (not only in the specified period).

To set a custom reporting period, use the element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics:

Click the Groupings and metrics button.
In the window that opens, add the groupings and metrics to base the report on.
Configure the order of metrics and groupings.

The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.

The list of available dimensions and metrics:

Dimensions

Metrics

Sources
- Partners
- Trackers
- Tracker parameters
- Reattribution. Possible dimensions: new installs, reattributions, and undefined.
- Attribution type
- Fraud assessment
Audience
- Operating system
- OS version
- Gender
- Age
Geography
- Continent
- Country
- District
- Region area
- City
- City size

Key metrics
- Clicks
- Installs
- Click-to-install conversion rate
- Deeplinks
- Impressions
- CTIT
- CTR
- IPM
- Impression-to-install conversion rate
Usage
- Sessions
- Loyal users
- Retention
Events metrics
- Events count
- Number of users with the event
- Events per user
- Event conversion

Note

Event metrics can be counted for multiple events at once. For example, to calculate the conversion for the same events, click on the metric Event conversion, select the events you want and click Apply.

In-App Revenue
- Purchases
- In-App Revenue
- Average order
- Paying users
- Purchases per user
- In-App ARPU
- In-App ARPPU
- % of paying users
- Invalid revenue
- Users with invalid revenue
- Revenue
Ad Revenue
- Ad Revenue events
- Ad Revenue
- Ad ARPU
- eCPM
- Users with Ad Revenue
- Ad Revenue events per user
- Sessions with ad revenue
- Ad revenue events per session
- % of users with Ad Revenue
Total Revenue
- Total Revenue
- Total APRU

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

Export as CSV — Exports the data from the table in the CSV format.
Chart as PNG — Exports the chart image in the PNG format.
Chart as CSV — Exports the data from the chart in the CSV format.
Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

Note

If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.
Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

Note

If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

If you didn't find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.

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