Remarketing

The Remarketing report contains information about remarketing campaigns that are launched to return an audience to your app. There is a special tracker type for remarketing campaigns. For more information, see Creating a remarketing tracker.

The report displays data about the users that returned to the app (re-engagement), as well as target events they have completed. AppMetrica counts re-engagements when a user runs the application after clicking on the tracking URL or re-engagement deeplink.

The report allows you to pull out certain users by defining data segments. You can apply only user level segmentation filters for the report.

Report period

The report is formed for a specific time period. The default period is one week.

To set a custom reporting period, use the button. The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions

Sources

• Partners.
• Trackers.
• All parameters.
• Parameter.
• AppInstaller.

Audience

• Operating system.
• Full operating system version.
• Gender. Determined heuristically using Crypta technology. If the prediction accuracy is insufficient , it takes the Undefined value.
• Age intervals. Determined heuristically using Crypta technology. Possible values: <18 | 18-24 | 25-34 | 35-44 | 45-54 | ≥55. If the prediction accuracy is insufficient, it is Undefined.

Geography

• Continent.
• Country.
• District.
• Region.
• City.
• City size.

Installs

• Reattribution.

Re-engagement date

• Day.
• Week.
• Month.

Profile attributes

System

• Country.
• District.
• City.
• Version.
• Build number.
• ID.
• SDK version.
• Operation system.
• Operating system version.
• Manufacturer.
• Model.
• Device type.
• Screen resolution.
• Locale.
• "Root" status.

Custom

In the application, you can set up your own profile attributes.

To view the list of partner trackers, click on the partner's name in the report (when the data is grouped by media source). When the data is grouped by tracker, you can view the list of all the tracker parameters by clicking the tracker's name.

Metrics

The following metrics are available for analysis:

Main metrics

• Clicks. The number of clicks that users made on the tracking link or re-engagement deeplink.
• Re-engagements. The total number of re-engagements. AppMetrica counts re-engagements when a user runs the application after clicking on the tracking URL or re-engagement deeplink.
• Conversion from click to re-engagement. The click-to-re-engagement conversion rate.
• Deeplinks.
• Re-engagement deeplinks.

Usage

• Sessions. The number of user sessions for the entire time since re-engagement.
• Loyal users. The percentage of the total number of users who have a certain number of sessions. You can set the number of sessions.
• Retention.

Metrics by events

• Number of events.
• Number of users.
• Events per user.
• Conversion rate by user.

Total Revenue

• Total Revenue. Total revenue from advertising monetization, in-app purchases, and in-app subscriptions for the reporting period. More about currency conversion.
• Total APRU. The ratio of the total app revenue from advertising monetization, in-app purchases, and subscriptions for the reporting period to the number of app users for the same period. More about currency conversion.

In-App Revenue

• Purchases. The number of in-app purchases and subscription events with positive revenue.
• In-App Revenue. Total revenue from in-app purchases and in-app subscriptions. More about currency conversion.
• AOV. The ratio of revenue from all in-app purchases and subscriptions to their number. More about currency conversion.
• Paying users. The number of users who made at least one in-app purchase or subscription during the selected period.
• Purchases per paying user. The ratio of the number of in-app purchases and subscriptions to the number of paying users for the selected period.
• In-App ARPU. Average revenue per user. Calculated as the ratio of the total revenue from in-app purchases and subscriptions to the total number of app users for the selected period. More about currency conversion.
• In-App ARPPU. The ratio of total revenue from in-app purchases to the number of paying users for the selected period. More about currency conversion.
• % of paying users. The ratio of the number of users making in-app purchases or subscribing to all users for the selected period.
• Invalid revenue. Total revenue from invalid in-app purchases and subscriptions for the selected period. Invalid in-app purchases aren't counted in other Revenue metrics.
• Users with invalid revenue. The number of users with invalid in-app purchases and subscriptions over the selected period. Invalid in-app purchases aren't counted in other Revenue metrics.

In-App Purchase events

• In-App Purchase events.
• Users with In-App Purchase.
• In-App Purchase events per user.
• Sessions with In-App Purchase.
• In-App Purchase events per session.
• % of users with In-App Purchase.

Ad Revenue

• Ad Revenue events. The number of events with advertising revenue (Ad Revenue) for the selected period.
• Ad Revenue. Total revenue from advertising monetization for the selected period.
• Ad ARPU. The ratio of app revenue from advertising monetization for the selected period to the number of app users for the same period. More about currency conversion.
• eCPM. The ratio of the total revenue from advertising monetization to the number of events with Ad Revenue for the selected period multiplied by 1000.
• Users with Ad Revenue. The number of users with advertising revenue (Ad Revenue) events for the selected period.
• Ad Revenue events per user. The ratio of the number of events with advertising revenue (Ad Revenue) to the number of users for the selected period.
• Sessions with Ad Revenue. The number of sessions during which events with advertising revenue (Ad Revenue) were committed for the selected period.
• Ad Revenue events per session. The ratio of the number of events with advertising revenue (Ad Revenue) to the total number of sessions for the selected period.
• % of users with Ad Revenue. The ratio of the number of users with advertising revenue (Ad Revenue) events to all users for the selected period.

E-Commerce

• Income.
• Orders.
• Users who made purchases.
• Purchases per user.
• Purchased products per user.
• Average order value (AOV).
• Average revenue per user (ARPU).
• Average revenue per paying user (ARPPU).

The report interface also displays the following:

• The color key of metrics on the chart. Use it to show or hide a metric on the chart.
• The traffic source selection for the chart. Enables you to choose which metric to show on the chart: clicks, re-engagements, or conversion.

Events

You can add up to 5 events to the report to monitor the information about an event in the context of the traffic source. Sending an event should be configured when the SDK is initialized.

To show the event information:

1. Select the metric in the Metrics by events.

2. Click the Select value link — you will see the events list.

3. Select the events and push Apply.

Data export

You can export data from a report.

In the upper-right corner click and select the action:

• Export full report in CSV to export data from the table in CSV format.
• Chart → CSV to export data from the chart in CSV format.
• Chart → PNG to export chart images in PNG format.
• Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API.
• Copy table API request — Displays the query text for exporting data from the table using the Reporting API.

You can use this query to build your own dashboard or create automated data export scripts.

See also

• How do I enable user location sending?

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