Purchase analysis

The Purchase analysis report shows what actions users take when making purchases. For example, opening a page, viewing a product profile, adding an item to the cart, placing an order.

To collect statistics on E-commerce events, configure sending events in the app. For more information, see Sending E-commerce events (Android | iOS).

The report allows you to pull out certain users by defining data segments.

To build a report, you need to choose the time period, the audience segment, dimensions, and metrics.

Report period

The report is formed for a specific time period. The default period is one week.

To set a custom reporting period, use the element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into dimensions.

To set up dimensions and metrics:

1. Click the buttons one by one.

2. In each window, add dimensions and metrics you want to use to build the report.

3. Configure the order of metrics and dimensions.

   The order of metrics determines the order of columns, the order of dimensions determines the nesting of rows in the table.

The list of available groupings and metrics:

Dimensions

Metrics

Audience Operating system OS version Gender Age Geography Continent Country District Region area City City size E-Commerce Product name Product ID Product category Product promo code Search queries Screen name Traffic source type Traffic source ID Screen parameters Product parameters Purchase parameters

Monetary metrics Revenue Average order value (AOV) Average revenue per user (ARPU) Average revenue per paying user (ARPPU) Average product price Basic cost of purchased items Actual cost of purchased items Average basic product price Average actual product price Actions Product views Users who viewed the product Views of product info Users who viewed the product info Number of additions to the cart Items added to the cart Users who added an item to the cart Items removed from the cart Users who removed an item from the cart Items purchased Users who purchased an item Items purchased per user Purchases Purchases per user

Data export

You can export data from a report. To do that, click → Export in the upper-right corner. The data is exported based on the selected report settings: segmentation, dimension, and time period.

The dropdown list contains the following elements:

• Export full report in CSV to export data from the table in CSV format.

• Chart→ CSV to export data from the chart in CSV format.

• Chart→ PNG to export chart images in PNG format.

• Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

  Note

  If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

• Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

  Note

  If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

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