Overview and widgets

Overview is the main AppMetrica workspace with widgets. On the Overview page, brief statistics of your app are available. This information helps quickly track important metrics of your app, such as User Acquisition, Retention, and the share of Crash-free sessions. You can edit your set of widgets in the main workspace and change their order within it. Each widget leads to the corresponding report.

In the workspace, you can change:

  • Time period.
  • Granularity of charts on widgets.
  • Currency for displaying Revenue report widgets.
  • Sampling settings.

Changes affect all workspace widgets.

Widgets

You can add widgets to the main workspace to display a report. By default, only some widgets are enabled in the main workspace.

Widgets available for the main workspace include:

Widget

Report

Category

Metric — Dimension

Pushes sent

Push campaigns

Marketing

Sent — Amount for the period

Pushes delivered

Push campaigns

Marketing

Delivered — Amount for the period

Pushes opened

Push campaigns

Marketing

Opened — Amount for the period

Clicks

The number of clicks on AppMetrica tracking links grouped by partner.

User acquisition

Marketing

Clicks — Top 5 partners

Installs

New installs grouped by partner.

User acquisition

Marketing

Installs — Top 5 partners

Click-to-install rate

The ratio of installations to clicks on tracking links grouped by partner.

User acquisition

Marketing

Conversion — Top 5 partners

Fraud dynamics Installs

User Acquisition

Marketing

Install — Fraud score, trackers

Fraud dynamics Scores

User Acquisition

Marketing

Install — Fraud score, trackers

Fraud dynamics Partners

User Acquisition

Marketing

Install — Fraud score, trackers

Fraud dynamics Trackers

User Acquisition

Marketing

Install — Fraud score, trackers

Score distribution

User Acquisition

Marketing

Install — Fraud score, trackers

Audience

Audience

Product

Audience — Amount for the period

New users

Audience

Product

New users, days of inactivity - 7 — day

Inactive audience

Audience

Product

New users, days of inactivity - 7 — day

Timespent per user

The ratio of the total duration of sessions to the number of users. Learn more about session tracking.

Engagement

Product

Timespent per user — Average for the period

Average session length

The ratio of the total duration of sessions to the number of sessions. Learn more about session tracking.

Engagement

Product

Average session length — Average for the period

Sessions per user

The ratio of the number of sessions to the number of users. Learn more about session tracking.

Engagement

Product

Sessions per user — Average for the period

Funnels

Funnels

Product

Retention

The percentage of users who returned to the app on a specific day, week, or month.

Retention

Product

Retention — Values on specific days depending on the duration of the selected period

Rolling Retention

The percentage of users who returned to the app on a specific day, week, or month, assuming they could have potentially returned during the preceding time period.

Retention

Product

Rolling retention — Values on specific days depending on the duration of the selected period

Retention dynamics

The chart shows the change in Retention of specific days (1, 3, 7, and so on) over time.

Retention

Product

Retention dynamics — Values on specific days depending on the duration of the selected period

Ecom orders

Number of "Purchase" E-commerce events.

E-commerce

Monetization

Purchases — Amount for the period

Ecom orders per user

The ratio of the number of "Purchase" E-commerce events to the number of users who performed this event.

E-commerce

Monetization

Purchases per user — Average for the period

Ecom paying users

Number of users with the "Purchase" E-commerce event.

E-commerce

Monetization

Paying users — Amount for the period

Ecom revenue

Total revenue from "Purchase" E-commerce events. Learn more about converting currencies.

E-commerce

Monetization

Revenue — Amount for the period

In-app paying users

The number of users who made an in-app purchase.

In-app and Ad Revenue

Monetization

Paying users — Amount for the period

In-app purchases

The number of in-app purchases.

In-app and Ad Revenue

Monetization

Purchases — Amount for the period

In-app purchases per user

The ratio of the number of in-app purchases to the number of users who made an in-app purchase.

In-app and Ad Revenue

Monetization

Purchases per user — Average for the period

In-app revenue

The total revenue from in-app purchases. Learn more about converting currencies.

In-app and Ad Revenue

Monetization

Revenue — Amount for the period

In-app ARPU

Revenue from in-аpp purchases per user. It is calculated as the ratio of the total app revenue to the number of users per day, week, or month. Learn more about converting currencies.

In-app and Ad Revenue

Monetization

ARPU — Average for the period

In-app ARPPU

Revenue from in-аpp purchases per paying user. It is calculated as the ratio of the total app revenue to the number of paying users per day, week, or month. Learn more about converting currencies.

In-app and Ad Revenue

Monetization

ARPPU — Average for the period

In-app AOV

Average revenue from one in-app purchase. Learn more about converting currencies.

In-app and Ad Revenue

Monetization

AOV — Average for the period

App versions

Technical reports

App versions — Top 5

Operating systems

Technical reports

Operating systems — Top 5

Device models

Technical reports

Device models — Top 5

Android errors and users with errors

Errors

Crashes and errors

Errors and users with errors — Sessions and users

iOS errors and users with errors

Errors

Crashes and errors

Errors and users with errors — Sessions and users

Access rights

Users with "Read only" access can view the main Overview workspace but can't edit it.

Users with "Read/edit" access can edit the main Overview workspace.

If you didn't find the answer you were looking for, you can use the feedback form to submit your question. Please describe the problem in as much detail as possible. Attach a screenshot if possible.

Contact support