Audience

You can use the Audience report data to find out which type of audience the ad campaign has drawn, and how changes to the app affect traffic from a certain region.

The report allows you to pull out certain users by defining data segments.

To build a report, you need to choose the time period, the audience segment, and the dimension. By default, the report shows the number of active and new users over a one-week period, grouped by date.

Report period

The report is formed for a specific time period. The default period is one week.

To set a custom reporting period, use the element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimension

The data in the report can be grouped by:

• Date.
• Country.
• Region.
• City.
• Gender.
• Age.

These types of dimensions allow you to assess characteristics of the application's audience.

Metrics

The following metrics are available for analysis:

Users

The number of application users for the specified period.

New users

The number of new users for the specified period.

New user share

The percentage of new users relative to the total number of users.

The report interface also displays the following:

• The color key of metrics on the chart. Use it to show or hide a metric on the chart.

  Note

  This item is not displayed when the data is grouped by date.

• The traffic source selection for the chart. Enables you to choose the metric to show on the chart: users, new users or percentage of new users.

See also

• The report shows events and sessions, but not installations

Data export

You can export data from a report. To do that, click → Export in the upper-right corner. The data is exported based on the selected report settings: segmentation, dimension, and time period.

The dropdown list contains the following elements:

• Export full report in CSV to export data from the table in CSV format.

• Chart→ CSV to export data from the chart in CSV format.

• Chart→ PNG to export chart images in PNG format.

• Copy table API request — Displays the query text for exporting data from the table using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

  Note

  If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

• Copy chart API request — Displays the query text for exporting data from the chart using the Reporting API. You can use this query to build your own dashboard or create automated data export scripts.

  Note

  If you are getting the text of the query for the first time, make sure that the browser doesn't block the pop-up authorization window. In the authorization window, allow AppMetrica to access the data.

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