How to attract top-LTV subscribers to your app with AppMetrica and Qonversion
If you’re in the app business, you know that publishing a subscription-based app is just the first step in a long journey to monetization.
To attract users, convince them to subscribe, and then re-subscribe, you need to make sure their user journey and app experience are as seamless as possible. Fortunately, there are solutions designed specifically for marketing your subscription-based app.
How in-app subscription models work
The in-app subscription model generates revenue by providing users with access to premium content, features, or services within a mobile app for a subscription fee. Subscribers sign up for a recurring payment plan, which grants them ongoing access to the app’s premium offerings for a specified period, such as monthly or annually.
Once subscribed, users can enjoy an ad-free experience, exclusive content, enhanced functionality, or other benefits, depending on the app’s offerings. App developers often offer different subscription tiers with different levels of features or access to accommodate different user preferences and budgets.
How to get more app subscribers
Building and publishing an app in the app stores is just the beginning; the next challenge is promoting the app to potential users and growing your subscription database.
Fortunately, there are powerful platforms and services like Qonversion that guide you step-by-step through the process of setting up, managing, and optimizing your subscription system. This means that tools like Qonversion not only cover the logistics of managing subscriptions, such as payment collection, renewals, and cancellations, but also analyze user activity to help you improve your app for them.
For example, Qonversion helps you gather and calculate insights like:
- Active subscriptions and trials
- Sales, commissions, average payment, and price count
- Billing retries and return customers
- Cancelled subscriptions and trials
- New-user-to-trial conversions
- New-user-to-paid conversions
- Subscription and cancellation rates
- And much more
This user information, complemented by mobile app marketing and analytics reports, can help you gain a deeper understanding of your customers, identify bottlenecks, grow your customer base, and reduce churn. In other words, you get a complete picture of your customer journey within your in-app subscription monetization strategy.
But where do you get enough mobile app analytics information to paint that picture?
Mobile analytics for apps with subscription monetization models
Mobile measurement partners, or MMPs, are solutions that track and visualize an app’s user acquisition activities. Ideally, the data they collect should help UA marketers create, manage, and optimize their apps' marketing strategies to acquire customers.
While the MMP market is rich with different solutions, not all MMPs are created equal. A strong mobile marketing platform must enable app owners to grow and monetize their apps, not just track numbers. So when choosing an MMP, make sure that:
- It provides you with detailed real-time data about your UA campaigns, ad channels, and campaign results.
- It’s accurate and reliable, so you can make data-driven decisions.
- It has an unlimited data storage option, so you can reference your historic data
- It has an easy-to-use interface that makes your team’s job easier.
- The price/performance ratio should be comfortable for your business, as many solutions tend to be unjustifiably overpriced.
A key MMP feature to look for is predictive analytics. Predictive analytics is an AI-based technology that collects data about your current subscribers, matches them with potential users, and helps you optimize your ad campaigns to attract similar high value (high LTV!) customers to your app.
AppMetrica, an all-in-one mobile analytics platform, is among the first few MMPs to offer LTV Predictions for an affordable price. AppMetrica’s LTV Predictions show you which user cohort will bring you revenue within 28 days of app installation. So you can:
- Improve traffic quality and attract guaranteed revenue-generating users,
- Focus on the most effective acquisition campaigns based on traffic insights,
- Scale your successful ad campaigns or pause ineffective ones,
- Send postback signals to your ad networks and optimize campaigns to attract top LTV users.
So, like a match made in heaven, Qonversion and AppMetrica complement each other to empower subscription-based apps to attract top-LTV users.
Use Qonversion & AppMetrica to attract top-LTV subscribers
As you build and scale your subscription-based monetization model, it’s important to monitor and optimize your UA campaigns. That’s why subscription solutions like Qonversion need to work hand in hand with a mobile marketing platform like AppMetrica.
In fact, they already do! Qonversion sends subscription events to AppMetrica to help you match your users' behavior with their payment history and inform your marketing decisions — for example, by attracting more high LTV users using AppMetrica’s LTV predictions.
Here’s a step-by-step scenario:
- Set up Qonversion to send in-app subscription data and purchase events to AppMetrica. Follow this quick guide.
- Identify your top-LTV app users in AppMetrica by generating an audience report based on any of the topLTV parameters: top 50%, top 25%, top 10%, and top 5%. This How-to Guide will walk you through that step by step.
- In AppMetrica, set up postbacks to your ad networks to optimize your current ad campaigns and attract users with the highest possible LTV. The How-to Guide shows the settings to do that.
To help you get the most out of your app, Qonversion and AppMetrica have teamed up with a special offer: get a free 2-month trial of Qonversion’s Growth plan when you sign up for AppMetrica. And if you’re already an active user of AppMetrica, simply reach out to your customer success manager to set up your Qonversion trial!
