Does AppMetrica use UTM tags?

AppMetrica allows you to use UTM tags in the tracking URL, destination URL, and deeplink. You can add the UTM tag to the created link as a parameter: after the question mark in the key-value format. For more information, see Parameters of the tracking URL.

Note. It is not necessary to save a tracking URL (destination URL or deeplink) with UTM tags when creating a tracker. Add tags before placing the ad. This way, you can use the same link with different UTM tags.

AppMetrica shows UTM tags as tracker parameters in reports. They are also available for grouping.