Creating a tracker

Attention. You can only create a tracker after you integrate the AppMetrica SDK. For more information, see Installation and initialization.

This section explains the steps for creating a tracker and getting the tracking URL. It is used in advertising campaigns to track installations and app openings.

  1. Step 1. Fill in the campaign details
  2. Step 2. Configure a SmartLink
  3. Step 3. (Optional) Configure attribution
  4. Step 4. (Optional) Configure postbacks
  5. Step 5. Save changes and test the tracker
  6. Step 6. Use the created tracking link

Step 1. Fill in the campaign details

  1. In the AppMetrica interface, go to Trackers.

  2. In the top-left corner, click Create a tracker.
  3. In the Campaign details block fill in all fields:
    • This is remarketing campaign — Flag indicating that the tracker is being created for a remarketing campaign.

      For more information, see Creating a remarketing tracker.

    • Tracker name — A name for the tracker. After being created, the tracker is available in the list with the specified name.
    • Application — The application the tracker is being created for.
    • Partner — The media source to attribute clicks, installs, and conversions to.

      If the media source isn't in the list, you can add it. After being added, the new source will be saved in the list.

      Note. Once the tracker has been created, you can't change the media source in the settings.

Step 2. Configure a SmartLink

Attention. To track Google Ads campaigns, create a link to AppMetrica. For more information, see Tracking Google Ads campaigns.

Available fields:

  • Platform — The target platform: Android, iOS, Windows, or Fallback.

    Use Fallback to create a destination URL for all other types of traffic. For example, you could send the user to a promo page if they clicked on the link from a desktop PC (or another non-mobile device).

    Note. You can select only one Fallback platform. Then all users are sent to the specified destination link.
  • Destination URL — A link that leads to the app store or a page where the user can install the app.
  • Deeplink — A link in the myapp://some_data format which can be used to send data to the application. When the user clicks on it, the app opens, if it is already installed.

    To track app openings via deeplink, configure your app to support them (Android | iOS).

    Tip. Use Universal Links as deeplinks on iOS. To work with Universal Links, configure them in your application.
  • Post-click landing — The page that is opened in the user's browser after clicking the link to install the app. By default, this is an empty page for the tracker's last redirect.

Step 3. (Optional) Configure attribution

Attribution correctly detects the source that attracted users to your app and accurately correlates an app install with a click on an ad.

For more information about attribution methods, see AppMetrica tracking technology.

Available fields:
  • Fingerprint — Time interval of attribution (the time between the click and first start). AppMetrica uses it for the Device Fingerprint Matching attribution. The default value is 24 hours.

    Acceptable values are from 1 to 24 hours.

  • Device ID / Google Referrer — Time interval of attribution, that is used for the Device Identifier Matching attribution. The default value is 10 days.

    Acceptable values are from 1 to 10 days.

  • Reattribution — Attribution of reinstalls by pre-existing users. This option is disabled by default. For more information, see Attributing app installs.
    Note. For test devices, reattribution is always enabled (regardless of the option status). For more information about adding test devices, see Testing attribution.

Step 4. (Optional) Configure postbacks

Postbacks are usually necessary when running CPI/CPA campaigns. You can add up to 5 postbacks per tracker.

Available fields:
  • Postback destination — The partner who will receive the postback.

    If you want to collect your own statistics, you can send the postback to your own server. To do this, add a media source.

  • Event — The target event that triggers sending the postback to the media source.

    The event may have one of several types:

    • Install postback — Send the postback after an attributed install.
    • Event postback — Send the postback after an attributed conversion.
  • Postback URL — A postback link. AppMetrica allows transmitting custom tracking parameters to the postback URL. By default, the postback URL contains parameters from the media source settings. To change the parameters, click Edit (changes will be saved in the media source settings).

    You can set the corresponding option to send the postback only for the first target event. All subsequent events will be ignored.

    Note. Some advertising partners can set a permanent Postback URL for their network. In this case, the postback is sent to the partner regardless of other settings. It can't be edited.
  • Re-engagement window — The maximum amount of time that can pass between the install and the target event. A postback won't be sent to the media source if the target event takes more than the specified time.

Step 5. Save changes and test the tracker

  1. Click the Save button at the bottom of the page.

    The list of all saved trackers are in the Trackers section. You can edit and archive them. The statistics from archived trackers remain available in reports.

  2. Test the tracker before launching an advertising campaign. For more information, see Testing a tracker.

Step 6. Use the created tracking link

Attention. Don't use the target= " _blank" attribute when inserting a link into the markup. Some browsers may block the click-through when opening a link in a new window.

Don't place the link in the iframe element.

Use the tracking URL in an ad campaign after successful testing. To do this, find the Tracking URL block and copy the link that looks like:
In a tracking URL, you can specify predefined, static (UTM), and custom parameters that will be passed to the destination URL, deeplink, and postback URLs. For example, you can disable JavaScript redirect using the appmetrica_js_redirect=0 parameter:
For more information, see Parameters of the tracking URL.