Adding a media source

AppMetrica actively partners with advertising platforms to advertise apps. AppMetrica partners are listed in the section List of advertising networks.

In the service, you can find them listed in the Media Sources section. If necessary, you can add a media source yourself:

  1. Go to the Media Sources section and click Add Media Source.

  2. In the window that opens, fill in the information and click Create.

The new media source will be available in the list. You can find media sources you have added by sorting them with the Your button or using the search bar.


When a media source is deleted, all the report data is saved and available when viewing reports for previous time periods. However, you won't be able to create a new tracker for a deleted media source.

Adding a postback template

You can create a postback template on the page for the media source (click New postback). In the template, choose the type of event that will trigger sending the postback, and form the postback URL. You can use this link when setting up the tracker's postback for this media source.

We recommend using macros for forming the URL.

The template can be helpful if you want to use it in multiple trackers.