Funnels

The report shows the conversion rate for specified combinations of user actions. Configure 1 to 10 steps by including one or more events from the app in each step.

The conversion rate is the percentage of users who performed a targeted action. AppMetrica counts absolute and relative conversions.

Example of absolute conversion

Absolute conversion is a conversion at the Nth step from the first. Let's create a three-step funnel:

Step 1 Step 2 Step 3
Action Opened the app Went to the item info Added the item to the cart
Number of users 53750 10338 1290
Absolute conversion 100% 19.3% 2.4%
Step 1 Step 2 Step 3
Action Opened the app Went to the item info Added the item to the cart
Number of users 53750 10338 1290
Absolute conversion 100% 19.3% 2.4%

Of all users, 1290 added the item to the cart, so the absolute conversion in this case is 2.4%.

Example of relative conversion

Relative conversion is a conversion between two adjacent steps. Let's add another step to the funnel from the previous example:

Step 1 Step 2 Step 3 Step 4
Action Opened the app Went to the item info Added the item to the cart Went to the checkout
Number of users 53750 10338 1290 774
Relative conversion 100% 19.3% 12.5% 60%
Step 1 Step 2 Step 3 Step 4
Action Opened the app Went to the item info Added the item to the cart Went to the checkout
Number of users 53750 10338 1290 774
Relative conversion 100% 19.3% 12.5% 60%

Of the 1290 users, 774 went to the cart for checkout after adding the item. The relative conversion here is 60%.

“Funnels” help you compare conversion to a target action on different versions of the app, evaluate the dynamics of the conversion of a behavioral scenario, or find out for which section of the audience the app function was needed — the number and percentage.

  1. Create a funnel
  2. View the report

Create a funnel

To create a new report, click .

To edit or copy a funnel, use the and buttons.

Restriction. Users with Read only access can only edit and delete their own funnels. For more information, see Managing app access.
  1. Enter a title in the Funnel name field.
  2. Set 1 to 10 steps using the and buttons.

    Enter a name for each step or leave the field empty. Add one or more events via an exclusive "OR".

  3. If the app sends multi-level events, in the Selected events section, configure filtering by keys and values using the button.
  4. Check the options in the Detailed settings section:

    • Events between steps — whether to count the conversion to the next step if an arbitrary event occurred between steps.

      Example

      Let's create a three-step funnel: