Funnels

The report shows the conversion rate for specified combinations of user actions. Configure 1 to 10 steps by including one or more events from the app in each step.

The conversion rate is the percentage of users who performed a targeted action. AppMetrica counts absolute and relative conversions.

Example of absolute conversion

Absolute conversion is a conversion at the Nth step from the first. Let's create a three-step funnel:

Step 1 Step 2 Step 3
Action Opened the app Went to the item info Added the item to the cart
Number of users 53750 10338 1290
Absolute conversion 100% 19.3% 2.4%