Purchase analysis

The “Purchase analysis” report shows what actions users take when making purchases. For example, opening a page, viewing a product profile, adding an item to the cart, placing an order.

To collect statistics on ECommerce events, configure sending events in the app. For more information, see Sending ECommerce events (Android | iOS).

The report allows you to pull out certain users by defining data segments.

To build a report, you need to choose the time period, the audience segment, dimensions, and metrics.

Report period

The report is formed for a specific time period. The default period is one week.

To set the report period, use the drop-down element . The selected time interval can be grouped by hours, days, weeks, or months.

Dimensions and metrics

The report contains metrics grouped into groupings.

To set up groupings and metrics:

  1. Click the button.
  2. In the window that opens, add the groupings and metrics to base the report on.
  3. Configure the order of metrics and groupings.

    The order of metrics determines the order of columns, the order of groupings determines the nesting of rows in the table.

The list of available groupings and metrics:

Dimensions Metrics
  • Audience
    • Operating system
    • OS version
    • Gender
    • Age
  • Geography
    • Continent
    • Country
    • District
    • Region area
    • City
    • City size
  • E-Commerce
    • Product name
    • Product ID
    • Product category
    • Product promo code
    • Search queries
    • Screen name
    • Traffic source type
    • Traffic source ID
    • Screen parameters
    • Product parameters
    • Purchase parameters
  • Monetary indicators
    • Revenue
    • Average order value (AOV)
    • Average revenue per user (ARPU)
    • Average revenue per paying user (ARPPU)
    • Average product price
    • Basic cost of purchased items
    • Actual cost of purchased items
    • Average basic product price
    • Average actual product price
  • Actions
    • Product views
    • Users who viewed the product
    • Views of product info
    • Users who viewed the product info
    • Number of additions to the cart
    • Items added to the cart
    • Users who added an item to the cart
    • Items removed from the cart
    • Users who removed an item from the cart
    • Items purchased
    • Users who purchased an item
    • Items purchased per user
    • Purchases
    • Purchases per user
Dimensions Metrics
  • Audience
    • Operating system
    • OS version
    • Gender
    • Age
  • Geography
    • Continent
    • Country
    • District
    • Region area
    • City
    • City size
  • E-Commerce
    • Product name
    • Product ID
    • Product category
    • Product promo code
    • Search queries
    • Screen name
    • Traffic source type
    • Traffic source ID
    • Screen parameters
    • Product parameters
    • Purchase parameters
  • Monetary indicators
    • Revenue
    • Average order value (AOV)
    • Average revenue per user (ARPU)
    • Average revenue per paying user (ARPPU)
    • Average product price
    • Basic cost of purchased items
    • Actual cost of purchased items
    • Average basic product price
    • Average actual product price
  • Actions
    • Product views
    • Users who viewed the product
    • Views of product info
    • Users who viewed the product info
    • Number of additions to the cart
    • Items added to the cart
    • Users who added an item to the cart
    • Items removed from the cart
    • Users who removed an item from the cart
    • Items purchased
    • Users who purchased an item
    • Items purchased per user
    • Purchases
    • Purchases per user

Data export

You can export data by choosing an item from the Export dropdown list above the chart. The data is exported based on the selected report settings: segmentation, grouping, and time period.

The dropdown list contains the following elements:

  • Export as CSV — Exports the data from the table in the CSV format.
  • Chart as PNG — Exports the chart image in the PNG format.
  • Chart as CSV — Exports the data from the chart in the CSV format.