AppMetrica Blog

New features in the User Acquisition report: more tips for promoting your app

About the User Acquisition report

This is the most important report for the app marketer. Use it to track the number of installs from paid and organic channels that attract users. By default, the report shows clicks on ads, installs, conversions, deeplink clicks, and number of sessions. Now you can add any other data slices to the report — for example, in addition to viewing data by channels, you can view it by the geographical location and sociodemographic characteristics of users, or by tracking parameters. You can also compare the return rates of users from different sources.

The updated User Acquisition report is better than ever. Now you can add new data slices and metrics that AppMetrica never had before and get more clues on how you can attract users to your app more effectively. For example, you can add data on average revenue per user to the report. This shows you which channels bring the most lucrative audience, so you can allocate your budget in their favor.

What's new in the report

The new "Dimensions and metrics" button opens a window where you can select additional data slices. Dimensions are displayed as rows in the table, and metrics are in the columns.

Here's what it looks like:

New tips available

1.     How to optimize purchases by demographics

Add dimensions for gender and age — you can learn whether men and women respond differently to a particular creative. This can also show whether there's a correlation between the platform and the engagement of users of different genders and age groups. You may have purchased traffic that isn't the audience you had in mind, meaning some fine-tuning of your campaign targeting is in order.

How to build the report:
Dimensions → Tracker parameters (choose one where you send the creative type or a specific platform) → Gender or age

2.     Where to purchase traffic that'll stick around
It's always best to invest your budget in channels that bring you an influx of loyal users. Check which channels bring you the most users with high retention — and which ones result in installs without ongoing active use. For this, all you have to do is add the relevant metric — Retention.

How to build the report:
Metrics → Usage → Retention for the chosen date

3.     Where to buy the most lucrative traffic

If the app offers purchases or any other non-advertising monetization, it's worth figuring out where the paying audience comes from, and which sources don't result in conversions to payment. To find the sources of the most lucrative traffic, add the average revenue per user to the report.

How to build the report:
Metrics → Revenue metrics → ARPU

How to read the report correctly.

The dates selected in the report specify the period when installations occurred, while the stats for all other metrics are calculated for all time. In other words, in the calendar, you select a cohort of users who installed the app in a specific period — and get all the accumulated statistics on them, not just for the report period.

If you've already tried the updated User Acquisition report, share your thoughts by leaving a comment below or visiting our Telegram chat . We look forward to getting your feedback!