AppMetrica Blog

Google keywords for organic installs on Android

This minor update of AppMetrica tracking will help you boost your ASO and more precisely run contextual ad campaigns. Search phrases which were used to find an app on Google are now shown for organic installs from Google Play. You can see these queries in the Traffic Sources report, in the Organic section.

How it works

Let's say, your user searches for information on Google and sees the object response with apps from Google Play. This user clicks the link, goes to the app store and installs the app:

After that you will see the keyword (that brought the user) under the Google Search tab inside the Traffic Sources report:

You can also export the entire report to a CSV-file for further work with all the collected search queries.