Sharing with you a record of AppMetrica keynote on White Nights Helsinki February 2016.
What it's about?
Ad networks know a lot about the user and we can show how you can retrieve and utilize this data for product analytics. We present some interesting cases of campaign optimization using AppMetrica features - custom URL parameters and post-install postbacks.
Also you will find out how to get maximum of your campaigns using Dynamic Deeplinks and Post-click Landing features explained with cases.
AppMetrica Case Study for Smart Campaign Optimization and Product Insights