AppMetrica recently introduced completely new reports in the interface. Now that beta testing has finished, we'd like to tell you why we added new metrics to the audience analytics and what advantages they offer your team.

This is a new batch of minor updates. Major news is coming up soon! 

Google AdWords will finally switch to a new interface and tracking methods by the end of march — the old integration will stop working. Just in this case, we supported the new AdWords API.

If you have any campaigns in the old interface and AppMetrica tracking is configured through conversions, please export conversions in the new interface and set up Links IDs for AppMetrica and AdWords accounts.

Our new release: richer push campaigns became richer on options, cohort analysis learned to count not only events, but also users.

AppMetrica now has one useful checkmark in the push-notifications settings:

I this post we will tell you why it is needed and how it works.

Introducing the first release of this year: new integration and a simpler life for those who want to build their dashboard with AppMetrica’s data.

With push campaigns you can easily notify your audience about special offers, technical issues and other important events. Doing flexible targeting you will significantly increase the conversion rate of your app.

Today we present a toolkit for developers that allows you to send out push campaigns bypassing the AppMetrica web interface.

AppMetrica tracking has a new traffic source available. The service now provides attribution data for Apple Search Ads campaigns. To start tracking traffic from Apple Search Ads, activate the iAds Framework and update the AppMetrica SDK to the latest version.

For a better understanding of how advertising works in the App Store search, we talked with the founders of AdAhead, Alexey Adamovich and Yury Listapad. AdAhead is a platform for managing and optimizing Apple Search Ads campaigns. Alexey and Yuri have already tested the AppMetrica and Search Ads integration with one of their key clients.

Following key metrics on a smartphone or tablet has become more convenient. Introducing the first version of our mobile app!

Meet the first release of the coming fall. Here’s a brief overview of features and changes. 

We continue updating our reports. Last time there were a new expanded cohort analysis, and today we present a re-interpreted version of the report on traffic sources - User Acquisition and combine all information on users in the Audience.

Now it becomes easier to track installs received via Branch deferred deep linking service. Thanks to AppMetrica & Branch integration you will be able to get all the necessary information about the Branch campaigns (clicks, installs, opens, custom events) in a convenient form, and analyze Branch performance along with other advertising partners.

When launching an advertising campaign on a desktop site, via e-mail or offline one problem will be relevant for many projects: how to lead the user to the correct store for installation?

After all, the application is available immediately for several mobile platforms and published on Google Play, App Store and Windows Store. There are three destination URLs but only one can be used for placement!

In this post we will take a look on AppMetrica brand new cohort reports. These are Retention Analysis report, and Cohort Analysis.

Tracking URLs are mainly used for monitoring paid installs and evaluating the performance of advertising partners. But ads aren't the only place where users find download links – other traffic sources include social networks, blogs, and promotional websites. You can analyze conversion rates for these channels as well, by replacing direct links with tracking URLs. In today's article, we'll show you how to make tracking URLs perform for you.

Now ad networks and agencies can monitor campaigns that their clients are tracking in AppMetrica.

The journey to perfection is an endless pursuit. Unfortunately, none of the analytics systems currently available is truly universal. With this in mind, we would like to offer some tools that will help you get information tailored to the needs of your team.

World of mobile performance marketing is really buzzing now. Traffic partners offer lots of cost models (CPI, CPA, CPE, combined etc.), medias and formats.

Install attribution platforms became a crucial component of app promotion process. Trackers are in full response for controlling the conversion process and keeping it transparent, and should provide creditable reports.

Professional marketers want tracking platfroms to be more flexible and open. Listening to that AppMetrica launches Advanced Tracker Settings - feature for full control over our attribution policies.

Last week AppMetrica opened SDK Version Report. This allows our users to see statistics on AppMetrica SDK version used in their applications.

Global Mobile Internet Conference (GMIC) Bangalore

16 - 17 November 2016, Bangalore, India | Program

Major conference dedicated to the mobile market. In 2015 GMIC Bangalore attended by over 4600 participants from around the world. This year there woud be two stages: Thought Leader Stage and Developer Stage, and and still - reports dedicated to the Internet of things and start-ups competition.

AppMetrica team will be there. Write us on appmetrica@yandex-team.com to set up a meeting.

iMetrics

17 - 18 November, Moscow, Russia | Program

The event is held for the 6th year and dedicated to web analytics and online marketing. There are also reports of the mobile industry. In 2016 there woud be more than 60 speakers and 2,500 participants.

Come to our stand - we will be happy to answer your questions about the service. The program also includes stories from our colleagues about ClickHouse Yandex.Metrica.

MBLT'Dev

17 November, Moscow, Russia | Program

Conference for mobile developers. There are 4 sections announced, on hardcore iOS and Android development, cloud testing, live coding. workshops on Firebase and hall dedicated UI / UX.

17 speakers confirmed their participation: Russian and global experts from international product and service companies: Yandex, Dropbox, Just eat, Contentful, Google, Avito, Aviasales, Android Iasi, Realm, and others.

Games Gathering

2 - 4 December, Kiev, Ukraine | Program

Ukraine's largest game development conference. In addition to 2 lecture halls with 32 keynotes, you will be able to participate in battles and workshops.

Mobile Monetization Summit

5 December, Tel-Aviv, Israel | Program

Israel Mobile Summit has been held for 6 years. This year the main theme of the conference will be the monetization of mobile products. There would be 3 flows: Innovation & Growth, Monetization & Games and Analytics & SDKs.