A user attracted once does not remain in an app forever. Sometimes you need to provide motivation for conversion, increase returns with personalized promotions — continue to engage them, even if they're technically still with you. Remarketing campaigns are aimed at achieving these goals. AppMetrica has a new report to track these campaigns' performance — Remarketing. It looks and works like the User Acquisition report, but there are differences.

AppMetrica reports show you the big picture. To focus on a unique audience within a report, you need to segment the data. The more precisely a segment is configured, the more transparent the sample will be, and the more confident you can be that the correct conclusions have been drawn from the data. We have now made segmentation more flexible, after studying the experiences and needs of AppMetrica users.

In this installment we'll talk about how to avoid losing important app events (with a bonus tip from Max Kozhnov at Azur Games), plus new user privacy features in the AppMetrica SDK and a couple of nice additions to the Profile card.

AppMetrica recently introduced completely new reports in the interface. Now that beta testing has finished, we'd like to tell you why we added new metrics to the audience analytics and what advantages they offer your team.

This is a new batch of minor updates. Major news is coming up soon! 

Google AdWords will finally switch to a new interface and tracking methods by the end of march — the old integration will stop working. Just in this case, we supported the new AdWords API.

If you have any campaigns in the old interface and AppMetrica tracking is configured through conversions, please export conversions in the new interface and set up Links IDs for AppMetrica and AdWords accounts.

Our new release: richer push campaigns became richer on options, cohort analysis learned to count not only events, but also users.

AppMetrica now has one useful checkmark in the push-notifications settings:

I this post we will tell you why it is needed and how it works.

Introducing the first release of this year: new integration and a simpler life for those who want to build their dashboard with AppMetrica’s data.

With push campaigns you can easily notify your audience about special offers, technical issues and other important events. Doing flexible targeting you will significantly increase the conversion rate of your app.

Today we present a toolkit for developers that allows you to send out push campaigns bypassing the AppMetrica web interface.

AppMetrica tracking has a new traffic source available. The service now provides attribution data for Apple Search Ads campaigns. To start tracking traffic from Apple Search Ads, activate the iAds Framework and update the AppMetrica SDK to the latest version.

For a better understanding of how advertising works in the App Store search, we talked with the founders of AdAhead, Alexey Adamovich and Yury Listapad. AdAhead is a platform for managing and optimizing Apple Search Ads campaigns. Alexey and Yuri have already tested the AppMetrica and Search Ads integration with one of their key clients.

Following key metrics on a smartphone or tablet has become more convenient. Introducing the first version of our mobile app!

Meet the first release of the coming fall. Here’s a brief overview of features and changes. 

We continue updating our reports. Last time there were a new expanded cohort analysis, and today we present a re-interpreted version of the report on traffic sources - User Acquisition and combine all information on users in the Audience.

Now it becomes easier to track installs received via Branch deferred deep linking service. Thanks to AppMetrica & Branch integration you will be able to get all the necessary information about the Branch campaigns (clicks, installs, opens, custom events) in a convenient form, and analyze Branch performance along with other advertising partners.

When launching an advertising campaign on a desktop site, via e-mail or offline one problem will be relevant for many projects: how to lead the user to the correct store for installation?

After all, the application is available immediately for several mobile platforms and published on Google Play, App Store and Windows Store. There are three destination URLs but only one can be used for placement!

In this post we will take a look on AppMetrica brand new cohort reports. These are Retention Analysis report, and Cohort Analysis.

Tracking URLs are mainly used for monitoring paid installs and evaluating the performance of advertising partners. But ads aren't the only place where users find download links – other traffic sources include social networks, blogs, and promotional websites. You can analyze conversion rates for these channels as well, by replacing direct links with tracking URLs. In today's article, we'll show you how to make tracking URLs perform for you.

Now ad networks and agencies can monitor campaigns that their clients are tracking in AppMetrica.

The journey to perfection is an endless pursuit. Unfortunately, none of the analytics systems currently available is truly universal. With this in mind, we would like to offer some tools that will help you get information tailored to the needs of your team.