Introducing the first release of this year: new integration and a simpler life for those who want to build their dashboard with AppMetrica’s data.
With push campaigns you can easily notify your audience about special offers, technical issues and other important events. Doing flexible targeting you will significantly increase the conversion rate of your app.
Today we present a toolkit for developers that allows you to send out push campaigns bypassing the AppMetrica web interface.
AppMetrica tracking has a new traffic source available. The service now provides attribution data for Apple Search Ads campaigns. To start tracking traffic from Apple Search Ads, activate the iAds Framework and update the AppMetrica SDK to the latest version.
For a better understanding of how advertising works in the App Store search, we talked with the founders of AdAhead, Alexey Adamovich and Yury Listapad. AdAhead is a platform for managing and optimizing Apple Search Ads campaigns. Alexey and Yuri have already tested the AppMetrica and Search Ads integration with one of their key clients.
We continue updating our reports. Last time there were a new expanded cohort analysis, and today we present a re-interpreted version of the report on traffic sources - User Acquisition and combine all information on users in the Audience.
Now it becomes easier to track installs received via Branch deferred deep linking service. Thanks to AppMetrica & Branch integration you will be able to get all the necessary information about the Branch campaigns (clicks, installs, opens, custom events) in a convenient form, and analyze Branch performance along with other advertising partners.
When launching an advertising campaign on a desktop site, via e-mail or offline one problem will be relevant for many projects: how to lead the user to the correct store for installation?
After all, the application is available immediately for several mobile platforms and published on Google Play, App Store and Windows Store. There are three destination URLs but only one can be used for placement!
Tracking URLs are mainly used for monitoring paid installs and evaluating the performance of advertising partners. But ads aren't the only place where users find download links – other traffic sources include social networks, blogs, and promotional websites. You can analyze conversion rates for these channels as well, by replacing direct links with tracking URLs. In today's article, we'll show you how to make tracking URLs perform for you.
World of mobile performance marketing is really buzzing now. Traffic partners offer lots of cost models (CPI, CPA, CPE, combined etc.), medias and formats.
Install attribution platforms became a crucial component of app promotion process. Trackers are in full response for controlling the conversion process and keeping it transparent, and should provide creditable reports.
Professional marketers want tracking platfroms to be more flexible and open. Listening to that AppMetrica launches Advanced Tracker Settings - feature for full control over our attribution policies.
Global Mobile Internet Conference (GMIC) Bangalore
16 - 17 November 2016, Bangalore, India | Program
Major conference dedicated to the mobile market. In 2015 GMIC Bangalore attended by over 4600 participants from around the world. This year there woud be two stages: Thought Leader Stage and Developer Stage, and and still - reports dedicated to the Internet of things and start-ups competition.
AppMetrica team will be there. Write us on email@example.com to set up a meeting.
The event is held for the 6th year and dedicated to web analytics and online marketing. There are also reports of the mobile industry. In 2016 there woud be more than 60 speakers and 2,500 participants.
Come to our stand - we will be happy to answer your questions about the service. The program also includes stories from our colleagues about ClickHouse Yandex.Metrica.
17 November, Moscow, Russia | Program
Conference for mobile developers. There are 4 sections announced, on hardcore iOS and Android development, cloud testing, live coding. workshops on Firebase and hall dedicated UI / UX.
17 speakers confirmed their participation: Russian and global experts from international product and service companies: Yandex, Dropbox, Just eat, Contentful, Google, Avito, Aviasales, Android Iasi, Realm, and others.
Ukraine's largest game development conference. In addition to 2 lecture halls with 32 keynotes, you will be able to participate in battles and workshops.
Israel Mobile Summit has been held for 6 years. This year the main theme of the conference will be the monetization of mobile products. There would be 3 flows: Innovation & Growth, Monetization & Games and Analytics & SDKs.
In iOS 10 Apple brings some changes to its guidelines and policies which might affect AppMetrica functionality.
No need to worry: AppMetrica iOS SDK 2.6.0 is fully compatible with new guidelines. Please make sure to update AppMetrica SDK to version 2.6.0 (or higher).
AppMetrica's cohort reports now provide a new kind of user return data: in addition to regular Retention, we’ve added the popular Rolling Retention metric.
Rolling Retention shows when users lose interest in your app and allows you to calculate the churn rate. By analysing not only launches, but any other user action as well, you gain insight into what makes people return to your app, and how to extend users’ lifetime.
This minor update of AppMetrica tracking will help you boost your ASO and more precisely run contextual ad campaigns. Search phrases which were used to find an app on Google are now shown for organic installs from Google Play. You can see these queries in the Traffic Sources report, in the Organic section.
If your application offers in-app purchases, you probably want to analyze its revenue data.
AppMetrica uses custom events to record and analyze in-app purchases. The collected statistics are shown in the Events report, which can be segmented like any other report. You can also use the purchase event to segment other reports.
We are happy to announce public release of Logs API – an API which allows you to pull out raw, non-agregated data of your applications from AppMetrica. Logs API opens new ways for AppMetrica integration with your in-house analytics or BI and smart data re-usage (e.g. retargeting).
Currently Logs API supports export for:
Such information is invaluable when creating customised reports and precisely defining a target audience for an ad campaign. Let’s look at both cases in more detail.
Creating customised reports
As an example of a customised report, let's say you want to get a summary report for all versions of a service. If the service exists in web and mobile versions, Logs API can be used to calculate the overall retention rate across the service as a whole, using your own analytics system.
In our example, the retention indicator will be calculated from registered users' actions with all versions of the service: a person's login is used to connect his or her use of mobile and web versions.
How to do it:
- Integrate AppMetrica into the application; in the SDK, set the login and registration events so that users will be linked with their advertising identifier (GAID, IDFA) upon logging in or registering.
- Use Logs API to upload data about login and registration events.
- Upload analogous information from the web version of the service.
- Merge web and mobile versions' charts of data by login.
- Calculate overall retention for the product as a whole using in-house analytics.
Defining a target audience for an ad campaign
Non-aggregated data about installations can be used to define an audience for an ad campaign, setting targeting on the advertising identifiers of specific users. This is particularly useful for retargeting and cross-promotion.
For example, here’s what’s required to organise an ad campaign for application A among users who have already installed application B:
- Create an advertising campaign for application A (for example, in myTarget) aimed at users of application B.
- Upload data about all installations of application B over a relevant timeframe (for example, a year).
- Add the identifiers that you receive into the settings of application A’s ad campaign.
Data can be uploaded not only by manually sending a request to the API, but also via user-friendly graphical interface. To do this, go to the Applications section, select what you need from the list on the left, and click Data export at the bottom of the left column.