Welcome to the official AppMetrica’s blog! Here you can find all news and information about our service, on-goings, interesting cases and useful guidelines.
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Expanding your app might affect its stability: third-party libraries, changes on the server, and version compatibility. In such a complex system, it's easy to miss a small error. And that small error can gradually evolve into a critical error and damage your app.
To prevent this, AppMetrica now provides detailed crash and error reports and promptly notifies you about them.
Google has updated its policy on accessing user geodata. Now apps that request access to user location in the background must undergo an additional review. Google will determine whether your use of user data is justified. If they decide that it isn't, you will be asked to disable the feature in question in order for your app to remain on Google Play. In this article we will explain what the review entails and how to increase your chances of passing moderation.
Online spending is becoming a habit for most people. People used to just order a new iPhone online once every few years. Now they're buying snacks or groceries several times a week. In-game purchases with virtual currency have also been commonplace for a long time now. And sometimes the in-game stores have just as many items and categories as the online stores with real products do.
The AppMetrica SDK has new methods for handling crashes and errors. Support was added for kids' apps in iOS and for R8 and deferred deeplinks in Android. The Unity plugin has been updated, and the first version of the React Native module is now available. Let's take a closer look.
The updated User Acquisition report is better than ever. Now you can add new data slices and metrics that AppMetrica never had before and get more clues on how you can attract users to your app more effectively. For example, you can add data on average revenue per user to the report.
No one likes it when an app crashes. And that's putting it mildly. Crashes fray the nerves of users and developers alike. Errors in code degrade the user experience and, as a result, affect conversions. Crash analytics are essential for every product team, and the new AppMetrica reports will help you keep a finger on your app's pulse and speed up troubleshooting.
Smartphones are getting faster and more secure, and work longer on a single charge. While this is partly due to powerful hardware, it is also achieved by frequent updates to mobile operating systems with releases of new tools to help save power and work with RAM. At the same time, data collection polices are continuously being adjusted.
Our SDK also needs to change to keep up with these updates. We regularly add new features and teach AppMetrica to comply with the new policies. To ensure data is collected consistently and with no loss, make sure the AppMetrica SDK is kept up to date in your application. In today's post, we look exclusively at the latest news in this area.
What do you usually see in your app reports? Actions and conversions performed by users within an app. But what about offline channels – phone calls, purchases in brick-and-mortar stores, or transactions on external platforms? These are important for enriching your statistics and your understanding of your audience. Now you can add this data to your reports using the new AppMetrica Post API.
