The release of iOS 14.5 is dramatically changing traditional approaches to mobile app promotion and analytics. In this post we’ll answer questions about how Apple’s new rules will affect the market and show you how to make this shift with minimal pain.

AppMetrica has added a new report that helps you track the conversion rate at every step in the user scenario, whether it's taking a tutorial or placing an order. Here's how Funnels can be useful and how to use them.

When publishing or updating your apps in App Store, now you have to indicate the types of data that you collect. The new rule takes effect on December 8, 2020. It applies both to the apps and the code of third-party partners integrated into them.

Google has updated its policy on accessing user geodata. Now apps that request access to user location in the background must undergo an additional review. Google will determine whether your use of user data is justified. If they decide that it isn't, you will be asked to disable the feature in question in order for your app to remain on Google Play. In this article we will explain what the review entails and how to increase your chances of passing moderation.

Online spending is becoming a habit for most people. People used to just order a new iPhone online once every few years. Now they're buying snacks or groceries several times a week. In-game purchases with virtual currency have also been commonplace for a long time now. And sometimes the in-game stores have just as many items and categories as the online stores with real products do.

The AppMetrica SDK has new methods for handling crashes and errors. Support was added for kids' apps in iOS and for R8 and deferred deeplinks in Android. The Unity plugin has been updated, and the first version of the React Native module is now available. Let's take a closer look.

When it comes to tracking app stability, you can always monitor the _crash-free_ indicator. The higher the percentage, the better. You don’t need to do anything extra to get the calculation – just make sure you’ve got the crash component activated in AppMetrica.

The updated User Acquisition report is better than ever. Now you can add new data slices and metrics that AppMetrica never had before and get more clues on how you can attract users to your app more effectively. For example, you can add data on average revenue per user to the report.

No one likes it when an app crashes. And that's putting it mildly. Crashes fray the nerves of users and developers alike. Errors in code degrade the user experience and, as a result, affect conversions. Crash analytics are essential for every product team, and the new AppMetrica reports will help you keep a finger on your app's pulse and speed up troubleshooting.

New features in AppMetrica make it easier to compare channel effectiveness, track real in-app purchases and categorize revenue.

To increase app revenue, it's important to clearly understand what affects it. This is why AppMetriсa now provides the Revenue report: keep track of money indicators, as well as analyze what factors are linked to profitability and how it can be increased. 

Smartphones are getting faster and more secure, and work longer on a single charge. While this is partly due to powerful hardware, it is also achieved by frequent updates to mobile operating systems with releases of new tools to help save power and work with RAM. At the same time, data collection polices are continuously being adjusted.

Our SDK also needs to change to keep up with these updates. We regularly add new features and teach AppMetrica to comply with the new policies. To ensure data is collected consistently and with no loss, make sure the AppMetrica SDK is kept up to date in your application. In today's post, we look exclusively at the latest news in this area.

What do you usually see in your app reports? Actions and conversions performed by users within an app. But what about offline channels – phone calls, purchases in brick-and-mortar stores, or transactions on external platforms? These are important for enriching your statistics and your understanding of your audience. Now you can add this data to your reports using the new AppMetrica Post API.

A user attracted once does not remain in an app forever. Sometimes you need to provide motivation for conversion, increase returns with personalized promotions — continue to engage them, even if they're technically still with you. Remarketing campaigns are aimed at achieving these goals. AppMetrica has a new report to track these campaigns' performance — Remarketing. It looks and works like the User Acquisition report, but there are differences.

AppMetrica reports show you the big picture. To focus on a unique audience within a report, you need to segment the data. The more precisely a segment is configured, the more transparent the sample will be, and the more confident you can be that the correct conclusions have been drawn from the data. We have now made segmentation more flexible, after studying the experiences and needs of AppMetrica users.

In this installment we'll talk about how to avoid losing important app events (with a bonus tip from Max Kozhnov at Azur Games), plus new user privacy features in the AppMetrica SDK and a couple of nice additions to the Profile card.

AppMetrica recently introduced completely new reports in the interface. Now that beta testing has finished, we'd like to tell you why we added new metrics to the audience analytics and what advantages they offer your team.

This is a new batch of minor updates. Major news is coming up soon! 

Google AdWords will finally switch to a new interface and tracking methods by the end of march — the old integration will stop working. Just in this case, we supported the new AdWords API.

If you have any campaigns in the old interface and AppMetrica tracking is configured through conversions, please export conversions in the new interface and set up Links IDs for AppMetrica and AdWords accounts.

Our new release: richer push campaigns became richer on options, cohort analysis learned to count not only events, but also users.