AppMetrica Blog

AppMetrica On-Going: news for fans of qualitative report data
26 September, 11:55

In this installment we'll talk about how to avoid losing important app events (with a bonus tip from Max Kozhnov at Azur Games), plus new user privacy features in the AppMetrica SDK and a couple of nice additions to the Profile card.

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User Profiles
17 July, 10:00

AppMetrica recently introduced completely new reports in the interface. Now that beta testing has finished, we'd like to tell you why we added new metrics to the audience analytics and what advantages they offer your team.

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AppMetrica On-Going — Some spring news
15 May, 13:00

This is a new batch of minor updates. Major news is coming up soon! 

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tracking,Push campaigns,news
AppMetrica and the new Google AdWords interface
2 March, 16:00

Google AdWords will finally switch to a new interface and tracking methods by the end of march — the old integration will stop working. Just in this case, we supported the new AdWords API.

If you have any campaigns in the old interface and AppMetrica tracking is configured through conversions, please export conversions in the new interface and set up Links IDs for AppMetrica and AdWords accounts.

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tracking,news
AppMetrica On-Going — February updates
20 February, 14:00

Our new release: richer push campaigns became richer on options, cohort analysis learned to count not only events, but also users.

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Push campaigns,news,cohort analysis
Updating tokens: How push campaigns work in AppMetrica
9 February, 14:00

AppMetrica now has one useful checkmark in the push-notifications settings:

I this post we will tell you why it is needed and how it works.

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Push campaigns,news,technologies
AppMetrica On-Going – 2018 is here
15 January, 12:00

Introducing the first release of this year: new integration and a simpler life for those who want to build their dashboard with AppMetrica’s data.

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news,tracking,API
Introducing AppMetrica Push API
11 January, 12:00

With push campaigns you can easily notify your audience about special offers, technical issues and other important events. Doing flexible targeting you will significantly increase the conversion rate of your app.

Today we present a toolkit for developers that allows you to send out push campaigns bypassing the AppMetrica web interface.

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Push campaigns,api,news
Tracking Apple Search Ads: How App Store Advertising Works
19 December 2017, 12:00

AppMetrica tracking has a new traffic source available. The service now provides attribution data for Apple Search Ads campaigns. To start tracking traffic from Apple Search Ads, activate the iAds Framework and update the AppMetrica SDK to the latest version.

For a better understanding of how advertising works in the App Store search, we talked with the founders of AdAhead, Alexey Adamovich and Yury Listapad. AdAhead is a platform for managing and optimizing Apple Search Ads campaigns. Alexey and Yuri have already tested the AppMetrica and Search Ads integration with one of their key clients.

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tracking,news,interviews,guides
AppMetrica mobile app: all the stats in your pocket
10 October 2017, 12:15

Following key metrics on a smartphone or tablet has become more convenient. Introducing the first version of our mobile app!

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mobile app,news
AppMetrica On-Going - First Release of September
13 September 2017, 10:00

Meet the first release of the coming fall. Here’s a brief overview of features and changes. 

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Push campaigns,news
New reports: User Acquisition and Audience
17 July 2017, 11:00

We continue updating our reports. Last time there were a new expanded cohort analysis, and today we present a re-interpreted version of the report on traffic sources - User Acquisition and combine all information on users in the Audience.

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tracking,news
AppMetrica & Branch Integration
1 June 2017, 17:10

Now it becomes easier to track installs received via Branch deferred deep linking service. Thanks to AppMetrica & Branch integration you will be able to get all the necessary information about the Branch campaigns (clicks, installs, opens, custom events) in a convenient form, and analyze Branch performance along with other advertising partners.

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tracking
AppMetrica SmartLink — One tracking link for all platforms
25 May 2017, 10:00

When launching an advertising campaign on a desktop site, via e-mail or offline one problem will be relevant for many projects: how to lead the user to the correct store for installation?

After all, the application is available immediately for several mobile platforms and published on Google Play, App Store and Windows Store. There are three destination URLs but only one can be used for placement!

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tracking,news
New cohort reports: more possibilities for traffic analysis
16 May 2017, 10:00

In this post we will take a look on AppMetrica brand new cohort reports. These are Retention Analysis report, and Cohort Analysis.

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news,cohort analysis
URL parameters: How to get the most out of tracking URLs
5 April 2017, 17:30

Tracking URLs are mainly used for monitoring paid installs and evaluating the performance of advertising partners. But ads aren't the only place where users find download links – other traffic sources include social networks, blogs, and promotional websites. You can analyze conversion rates for these channels as well, by replacing direct links with tracking URLs. In today's article, we'll show you how to make tracking URLs perform for you.

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guides,tracking
Introducing the Partner Account
27 December 2016, 14:23

Now ad networks and agencies can monitor campaigns that their clients are tracking in AppMetrica.

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tracking,news
Build a dashboard with AppMetrica: just the metrics you actually need
23 December 2016, 15:55

The journey to perfection is an endless pursuit. Unfortunately, none of the analytics systems currently available is truly universal. With this in mind, we would like to offer some tools that will help you get information tailored to the needs of your team.

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api,guides
Advanced Tracker Settings
7 December 2016, 13:10

World of mobile performance marketing is really buzzing now. Traffic partners offer lots of cost models (CPI, CPA, CPE, combined etc.), medias and formats.

Install attribution platforms became a crucial component of app promotion process. Trackers are in full response for controlling the conversion process and keeping it transparent, and should provide creditable reports.

Professional marketers want tracking platfroms to be more flexible and open. Listening to that AppMetrica launches Advanced Tracker Settings - feature for full control over our attribution policies.

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tracking,technologies
SDK Versions Report
29 November 2016, 10:00

Last week AppMetrica opened SDK Version Report. This allows our users to see statistics on AppMetrica SDK version used in their applications.

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technologies,news