Inside AppMetrica
September 18 2024

Looking for an affordable app analytics tool? Here’s what you need to know (+ a free template)

App analytics is essential for any app but can be expensive. Small companies may find it challenging to choose a tool that won’t exceed their budget.

Here, you’ll see the questions that will help you choose an app analytics tool to stay within your budget:

You’ll find your free template in the Before you go section.

What features do you need?

The first thing you need to do is decide what metrics you’ll need to track. If you haven’t decided yet, feel free to check our guide on choosing app metrics. If you have, continue reading this article to figure out what app analytics tool best suits your needs.

When you understand the metrics you need to track, list the features your app analytics platform should have.

What do free plans offer?

Even if you’re a big company, starting with a free plan still makes sense. Do it to see if you like the tool — there’s no need to rush here. The longer you use a free plan, the more money you’ll save.

After creating your list of features, see if they are supported in the free plans of the tools you choose from.

If you were comparing the product analytics features of AppMetrica to features of another tool, you’d have a spreadsheet like this:

This will help you narrow down your list of tools. In the example above, you can see that AppMetrica is a better choice. But choosing the most budget-friendly tool isn’t always that easy.

After you have narrowed down your list, you may see that the companies offer more or less similar features in a free plan:

When you see close similarities in features of free plans, take the time to dive deeper, in case you decide to invest in a solution in the long run. Check out the following questions to help find the tool to save your budget.

What pricing model will save your budget?

To stay on budget, you’ll need to look for tools with a customized pricing plan. This way, you can only pay for what you need.

Let’s say you’ve narrowed our list to your top two options. The first has a customized payment plan, and the other one’s plan is fixed. See what you might’ve come up with:

If you only need up to 300 million custom events, you’d pay AppMetrica $580 ($90 for a custom plan and $490 for 300 million events).

If you choose FunMetricsYay, you’d be paying $2500 monthly for features you need and those you don’t need. This is where your list of features might come in very handy.

Can you trust the company?

While you might find app analytics tools with a very low price, don’t just go for it. See two tips below to save your money.

Tip 1. See when the company history

Check if the company’s been there for at least five years. If it has a proven track record, it will likely stay on the market without leaving your data missing. Other things to look at are:

  • Who owns the company
  • Customer reviews
  • Customer base
  • Press mentions
  • And other publicly available information

Otherwise, you might win today but lose more in the end.

Tip 2. Check if their customer service is fast

Good customer service will help you save your budget. Ideally, the team should guide you in optimizing your tool use and answer all of your questions. The answers might be too costly if the company doesn’t respond quickly.

Check their response time (and quality) before using the tool. You could email the tools you choose from and see how quickly you get the answer.

Tip 3. Check their compliance standards

Compliance standards serve as benchmarks that companies must meet to operate responsibly and in accordance with legal requirements and industry norms. This is essential for maintaining trust and safety, avoiding privacy breaches with Apple or Google requirements, and ensuring the tool integrates well with your app’s platform (iOS or Android).

Use the table below to see if you can trust the app analytics tool you’ve chosen.

Does the tool have an app?

This question might seem random, but we’re here to prove it wrong. If your tool has an app, you may be able to see your data in real time on the go. This can boost your team’s decision-making and increase your company’s profit. If it still sounds suspicious, check out how Multicast Games company boosted spending to $2 million with the AppMetrica app.

Before you go

Choosing a budget-friendly app tracking tool might be challenging. Copy this Google Sheet template to see what app analytics tool will help you save the most.

Learn how to boost your app with AppMetrica

Schedule a demo to see how to make your app thrive. Our team will contact you to discuss how you can benefit from AppMetrica.