Important updates for AppMetrica over the past month: new SDK version, iOS 15 and other tech updates.
Get data on in-app purchases automatically, without the code markup. The new statistics will be available in User Acquisition and Revenue reports when you update your AppMetrica SDK. You can combine auto-collection with manual markup to reach in-app purchases outside the app as well.
We’ve added the app openings autotracking via deeplinks — without additional settings. You''ll find deeplink statistics in the User Acquisition and Remarketing reports.
Apple’s new privacy policy has changed mobile marketing. We use conversion value to measure traffic effectiveness. And it is now available in AppMetrica — read how it works in the ultimate guide.
App developers can now choose where SKAdNetwork sends postbacks. Specify AppMetrica as the data recipient for iOS 15 devices and analyze traffic in the SKAd report for all the ad networks you’re promoting.
Don’t forget to update SDK: Android and iOS
The AppMetrica team